With the rise of digital engagement, we aimed to providing critical health education and awareness that would help Kenya’s students make informed decisions, ultimately fostering a healthier and more empowered generation.
This campaign activity focused on creating, curating and disseminating SRHR content through offline screening of films advocating for SRHR issues and mass download and engagement with the Rada App at 2 UoN campuses. With partnerships with UNESCO, Safe Campus, UNFPA and University of Nairobi, we targeted both high-tech and low-tech enabled students to ensure widespread dissemination of vital health information.
UoN Campus Highlights
Sub-activities implemented:
- On-Campus Screenings: The selected films were screened in-person to students at the University of Nairobi Main and Kikuyu Campus. The screenings were followed by open discussions Q&A on the themes of the films, such as GBV prevention, mental health, and SRHR.
- Live Streaming for Broader Reach: To ensure that students and other consumers outside Nairobi could participate, the screenings were livestreamed on social media, allowing viewers from other universities and colleges to join the conversation.
- RADA App Promotion at Screenings: During the screenings, Imara.Tv promoted the RADA app by encouraging students to install the app and complete specific activities on the platform. Students who participated in these activities were rewarded with branded IEC (Information, Education, and Communication) materials.
Kikuyu Campus-UoN Highlights
Outcomes of Campus Activations
- A total of 450 student attendees were registered at UoN main campus
- A total of 280 student attendees were registered at UoN Kikuku campus
- 27 UoN students were hired as mobilizers, MCs, entertainers and support staff